Entering 2025, Indonesia remains the most promising market in Southeast Asia with a stable projected economic growth of around 5.0% and a population expected to reach 285.7 million, securing its position as the fourth most populous country globally. With nearly 5 million newborns each year, the opportunities for baby and toy products remain substantial despite a gradual decline in fertility rates. Supported by the fact that almost 60% of the population is under the age of 30 and rapidly urbanizing, Indonesia continues to strengthen its position as one of the fastest-growing consumer markets in the world. These demographic dynamics highlight the immense potential for the toys and baby products market in Indonesia in 2025.